April 1, 2013
Drinking Water Misconceptions
I don’t know about you, but there’s definitely a part of me that is a bit of an idealist. Call that part of me a moral compass, if you’d like. This compass believes certain things ought to be a certain way, and other things just shouldn’t be the way they are.
It’s just who I am, right, wrong or otherwise and I accept that about myself.
Unfortunately, “should be” and reality quite often are two very different things. I learned this years ago and it is simply a part of life. This I also accept.
To our demise, many businesses understand and accept this concept as well. There have been entire industries born and built as a result of this “grey area” between reality and what should be. Heck, a large portion our country’s mega-marketing machine are centered around principles like this.
In this article I’d like to look at one of those industries and maybe shed some light on some of those misconceptions we the public share about it. Read more…